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New Feature: Add Pre-header Text to Your Email Campaigns…

By May 24, 2021May 25th, 2021No Comments

We have launched a new feature that makes it very easy to add pre-header text to your email campaigns…

Adding pre-header text to your emails is a very effective way to increase your open rates, it gives you an opportunity to attract more eyes to your email. Here are a few strategies regarding efficient use of this new feature.

1…
Subject Line: Biden Lost it With This Reporter…
Pre-header: Here’s what he said >>>
In this example the pre-header text relates to the subject line, you’re using the pre-header as a continuation of the subject line, to give it a bit more sizzle and to catch more eyes.

2…
Subject Line: Biden Lost it With This Reporter…
Pre-header: And This Governor Indicted Today >>>
In this example the pre-header text is used to promote some other article you have within your newsletter, it has nothing to do with the subject line or the article that goes with it. It gives you a chance to appeal to more eyes (anyone who might not be interested in the Biden story might want to see what governor got indicted and open because that pre-header got their attention). So with this approach pick a good secondary article to promote in the pre-header, one that will give you good verbiage to use and helps you create curiosity in the pre-header text.

3…
Subject Line: Biden Lost it With This Reporter…
Pre-header: Lose 15 Pounds in 2 Weeks By >>>
In this example the pre-header text is used to promote an ad you might have running within your newsletter, preferably an ad that will have good appeal to your audience and get them to open. And in this case, again, someone not interested in the Biden lead story might open because they want to see about losing weight.

We recommend that you send test emails with pre-header text and open those emails on your phone since about 65-70% of your subscribers are reading your emails on their phones – so you’ll want to see exactly how those pre-headers look on mobile devices. You don’t want to make them too long because the text will get cut off anyway, so get the most out of your verbiage in the beginning of the pre-header, then see how it looks to you.