Below is a standard Unsubscribe footer link, inclusive of merge codes, suitable for embedding directly into the HTML source code of your template.
<span style="font-size:13px; line-height;18px;">Intended for: [email] <a style="color:#00f; text-decoration:underline;" href="[unsubscribe, https://www.InsertYourDomainHere.com/unsubscribed]">Unsubscribe</a></span>
Once you create a successful Unsubscribe link on your email template you need to make sure that actual URL/page exists on your website. Build a page on your site that has appropriate Unsubscribe language (e.g. You have successfully unsubscribed), the URL would be www.InsertYourDomainHere.com/unsubscribed.
Style Guidelines for Unsubscribe Links in Newsletters:
- Set the font size to 13px or larger.
- For unsubscribe links on light backgrounds, use the standard link blue #0000ff or blue.
- On darker backgrounds, opt for a contrasting color to ensure visibility.
- Don’t hide or cover the unsubscribe links.
- Place unsubscribe links prominently, ensuring a minimum distance of 10px from other elements in the newsletter for optimal visibility.
Why are Unsubscribe Links important?
According to the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing), it is important to include an easily accessible unsubscribe link in commercial emails for several reasons:
- Compliance with Legal Requirements: The CAN-SPAM Act mandates that commercial emails must provide recipients with a clear and simple way to opt-out of further communications. Including an unsubscribe link and honoring opt-out requests ensures compliance with this law.
- Respecting Recipients’ Preferences: Allowing subscribers to easily opt-out demonstrates respect for their preferences. People may change their minds or decide they no longer wish to receive certain emails, and providing a straightforward method for opting out respects their right to control the emails they receive.
- Building Trust: By honoring unsubscribe requests promptly, businesses and marketers build trust with their audience. Trust is crucial in establishing and maintaining a positive relationship with subscribers. If recipients feel they can easily opt out when they choose, they are more likely to trust the sender in the future.
- Reducing Complaints and Spam Reports: Failing to provide a clear and accessible way to unsubscribe may lead recipients to mark emails as spam, which can have negative consequences for email deliverability. By offering an unsubscribe option, businesses can reduce the likelihood of recipients resorting to marking emails as spam to stop unwanted communications.
- Enhancing Reputation: A positive sender reputation is vital for successful email marketing. Honoring unsubscribe requests and following best practices outlined by regulations like CAN-SPAM contribute to a positive reputation. This, in turn, increases the likelihood that emails from the sender will reach the intended inbox rather than being filtered as spam.