Basic merge field: [firstName] With default value: [firstName, My Friend] *Merges the first name of your contact or the default value of your choice if there is no first name.
Popular Merge Codes:
|Standard Data Fields||Merge Code|
|First Name||[firstName,Default Value]|
|System Date / Time||[date,,date:M/DD/YYYY] 4/20/2020|
|[date,,date:dddd, M/DD] Monday, 4/20|
|[date,,date:dddd, MMMM D, YYYY] Monday, April 20, 2020|
|Unsubscribe Link*||<a href=”[unsubscribe,https://www.example.com/success]”>Unsubscribe</a>|
Here’s a common footer link, complete with merge codes, to be used if you embed it directly into the HTML source code of your template:
Intended for: [email] <a href=”[unsubscribe, https://www.InsertYourDomainHere.com/unsubscribed]”>Unsubscribe</a>
Here’s a common footer link, complete with merge codes, to be used if you use the Insert Link feature within an HTML/template editor (this is NOT to be used within the HTML source code):
*Please note, once you create a successful Unsubscribe link on your email template you need to make sure that actual URL/page exists on your website. Build a page on your site that has appropriate Unsubscribe language (e.g. You have successfully unsubscribed), the URL would be www.InsertYourDomainHere.com/unsubscribed.