Power Inbox offers a relatively simple way to monetize your emails by adding Power Inbox banners called “Revenue Stripes.” While the set-up can be complex in the beginning, once it’s set-up, you can enjoy relatively hassle-free monetization.
The monetization division of Earnlink also offers expert Power Inbox set-up, training, improved payment terms and advanced reporting to Earnware and Campaigner users.
Users with direct Power Inbox accounts should follow the set-up advice below to properly implement Power Inbox revenue stripes into their email templates.
Once you get your revenue stripe HTML tags from Earnlink or your PowerInbox representative, you’ll need to replace certain variables in your email with the following merge codes.
Campaigner merge codes for Power Inbox:
*Earnware contact Id is actually an encrypted Md5 hash of the user’s actual email address. This sends an Md5 encrypted hash of the user’s email address vs. the actual email address itself to Power Inbox. While you “can” send PowerInbox plain text [Contact.Email] instead, this would send the actual email address of all your clickers to Power Inbox, do you really want to do that? That’s why we recommend sending an Md5 which can be done easily as long as you populate your subscriber database with Md5’s first and keep them populated.
How to populate your Campaigner contact list with matching Md5’s.
By using your Earnware middleware as your primary importer to Campaigner, you’ll get Md5 automatically as long as you set-up the custom field “contactId” in Campaigner. This is easy to do. Login to your Campaigner account and follow these steps: Navigate to Contacts > Manage Fields > Click the orange button “New Custom Field” > Name = contactId (with capital i) > Default Value = placeholder > Save and Close. As long as Earnware sees it, Earnware will populate it on every export/import to Campaigner. Earnware forms and workflows also build and populate Md5’s automatically.
Earnware ESP merge codes for Power Inbox:
The risk is that you forget to use Earnware as an importer and use Campaigner’s import system directly. That will break your PowerInbox ads. They will literally error if you don’t merge in the variable it is expecting. The risk can be eliminated by making a policy to only import through Earnware and export to Campaigner vs. directly importing a CSV into Campaigner.
As the saying goes, “the devil is in the details” and the opportunity to monetize extremely well vs. moderately well depends on the time and care you can give your set-up and optimizations. Earnlink full service monetization was established to make email monetization easier and ultimately get us all paid better and faster. If you’d like additional details, feel free to inquire with the team.